DISCOVER THE HERITAGE OF
ANNE JENSEN
THE DESIGNER.
THE DESIGN. THE LEGACY
The Anne Jensen brand was created on the basis that the products I wanted were not developed.
It's as simple as that.
The exciting adventure of an idea transforming into a design!
A Vision Born in Denmark
Every creation begins with purpose. Every purpose begins with design.
The story of Anne Jensen Beauty began in Frederiksberg, Copenhagen, where Danish designer and professional makeup artist Anne Jensen discovered her lifelong passion for beauty, balance, and precision.
Her background in professional artistry gave her a profound understanding of form, proportion, and functionality — the same principles that define Scandinavian design philosophy.
In 1996, Anne designed her very first creation: the glass nail file — a design so pure, functional, and elegant that it became an instant success across Europe.
This moment marked the birth of a new vision: to create beauty tools that not only perform flawlessly but also embody timeless design.
The Design Philosophy – Form, Function, and Timelessness
At the heart of Anne Jensen Beauty lies a simple truth: Form follows function. Simplicity creates beauty. Quality endures.
Anne’s designs draw from the clarity of Scandinavian minimalism — where every line has purpose, and every material is chosen for its integrity.
Each product reflects a devotion to proportion, balance, and precision. From Japanese stainless steel tools to advanced active skincare formulas, every creation is crafted to last — to be used, cherished, and passed down.
For Anne, beauty is design made human — an expression of craftsmanship that elevates the everyday.
The Craft – Where Artistry Meets Innovation
Anne Jensen’s world unites professional artistry with technical mastery. Every collection begins with a sketch, a purpose, and a promise — to merge form and function into a single, seamless experience. Her approach to creation is both artistic and architectural. Whether it’s the weight of a tweezer, the balance of a brush, or the precision of a formula, every detail is refined through careful testing, modern innovation, and Danish design sensibility.
“Design is not decoration. It’s the art of making something essential beautiful.” — Anne Jensen
This philosophy has guided over two decades of creative evolution — from beauty tools to skincare, makeup, and fragrance — each designed to bring elegance and clarity to modern life.
The Collections – Modern Icons of Scandinavian Beauty
Beauty Tools & Accessories
The foundation of the brand. Timeless, precise, and crafted with the world’s finest materials. Each tool is designed in Denmark and produced in partnership with ethical manufacturers — built to perform and to endure.
Diamond Skincare
Developed and designed in Denmark, this collection reflects the purity of the Nordic landscape. Infused with Ocean botanicals, Nordic plant extracts, and bioactive technology, Diamond Skincare embodies radiant purity and performance — transforming daily care into a ritual of light.
Makeup Collection
Created by a professional artist, refined for everyday elegance. Featuring micro-encapsulated pigments and skin-loving formulations, Anne Jensen Makeup is designed to enhance — not conceal — natural beauty. Effortless. Refined. Unmistakably Scandinavian.With a international touch.
Fragrance Collection
Crafted in Grasse, France, the Anne Jensen Fragrance line captures the essence of Nordic light with French sophistication.
Each scent is a story — from crisp woods and sea air to soft warmth and golden horizons — minimalist in form, rich in emotion.
The Legacy – Designed to Last
From Denmark to the world, the brand remains guided by Anne’s original vision — to create beauty that endures in both form and feeling.
Anne Jensen Beauty is more than a name. It is a philosophy — a commitment to clarity, craftsmanship, and elegance that lasts a lifetime
Anne Jensen Beauty Scandinavian Design. Professional Heritage. Timeless Luxury
All things Anne Jensen
The Anne Jensen product line serves a diverse clientele, catering to women and individuals of all ages who seek high-quality items aligned with their personal style. These products are designed for those who value self-care and aspire to incorporate a touch of luxury into their routines. As a recognized designer brand, Anne Jensen is consistently nominated for esteemed design awards, including the IF Design Awards, Sparks Awards USA, and Red Dot. The brand's offerings are available in the USA, Scandinavia, UK, France, Japan, and Hong Kong, distributed through spas and salons.
